The popular video streaming platform has decided to host a weekend StreamFest in India next month that will give consumers free access to its content library.
Anyone in India can watch all the blockbuster films, series, documentaries and reality shows for two whole days, the company said in a blog post on Friday. The move, experts suggest, is aimed at bringing new users to the platform that competes against players like Amazon Prime Video, Disney+ Hotstar and Zee5 in the burgeoning OTT (over the top) market in India.
The two-day StreamFest will be on December 5 and 6. Customers who sign up for the Fest will get only one stream in standard definition and can access all the features that members use. “At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India,” the company said
"Anyone who signs in during StreamFest gets one stream in standard definition so, no one else can use the same login information to stream," said -Monika Shergill, Vice President, Content, Netflix India.
Viewers who sign up via the Android app or a browser, can use that login to watch Netflix on any device — smart TV, gaming console, iOS device (yes, you can cast too). They will have access to every feature that Netflix's regular members currently use.
"India is the only country where we are launching a mobile-only plan. The country is a pillar for us. With the huge population rise, rising middle class and all the entertainment that we can create out of India, it is an important play in the books of Netflix," the company had said.
Netflix CEO Reed Hastings had last year announced that Netflix would invest Rs 3,000 crore on Indian content.
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